CUSTOM VS. FACTORY
The question we are asked time and time again…so let’s make it clear. Both have real diamonds & precious gemstones of similar size, quality and quantity.
However, custom set watches have had the stones added outside of the manufacturers, in our case, in-house by our expert diamond setters. We hand-select all of our diamonds specifically for our customised watches, and for certain designs, we also incorporate precious coloured stones such as Rubies, Sapphires & Emeralds.
All of our timepieces offer something unique, unexpected and perfectly balanced, which is exactly what our worldwide client base is looking for. Our immense popularity is derived from our dedication to creating the most exquisite timepieces when it comes to bespoke luxury.
Before & After GalleryWe aspire to be a brand of the 21st century: we aim to be the world leading custom watch & diamond setting specialists.
In the case of diamonds, our standard is G colour (clear white) VS/SI 1 in clarity. However it is possible, should the customer require, to change the colour and clarity of these stones. On all of our stock watches, we use the above-stated colour and clarity as we believe it gives the perfect balance between quality and affordability.
Diamond grading can be explained simply as follows, the diamond colour scale starts at D (the most colourless) through to Z (very noticeably yellow in colour). The clarity scale starts at flawless through to included and is also numbered 1,2,3 with the lowest of these numbers meaning the tail part of that clarity grading. To summarise, the debate between custom & factory will always rage on. Both have their benefits and drawbacks. What we provide is an alternative. Our clients can buy/create something truly unique and bespoke to them at a more affordable price, without compromising on quality.
Based in Shenzhen, we are a small team of experts who ensure that every single timepiece created is given a truly one-on-one experience. Our service provides hand-crafted quality to a whole new level. We work with clients from all over the world, and pride ourselves on being able to give a truly memorable experience with every watch purchased.
All of our diamond-setting is completed in-house at our Shenzhen workshop. We source all of our diamonds from leading suppliers throughout Russia, Australia, Canada and India.
Whilst Rolex watches are our main brand of focus, we also customise many other luxury watch brands including Audemars Piguet, Cartier, Patek Philippe, Richard Mille and so on.
