Hublot was founded in 1979. It was founded by Italian Carlo Crocco in Nyon, Switzerland. Innovative models that are not bound by preconceived ideas, such as adopting a rubber belt that was regarded as taboo at that time, are announced one after another and are regarded as heretical in the industry, while their outstanding fashionability and bold aggressive attitude are in various fields. It has gained the support of top elites and fashionistas, and is now showing its presence as a watch brand comparable to long-established manufacturers.